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“The future is wide open” for Criteo; Company Cements Transformation and Defines Future of Advertising

NEW YORK, June 3, 2021 / PRNewswire / – It’s a new day for Criteo SA (NASDAQ: CRTO), the global technology company that provides the world’s leading business media platform. Today, the company unveiled a new branding to align with its significant transformation executed over the past year, including a new logo, visual identity and brand positioning, “The Future is Wide Open “. The rebranding marks Criteo’s commitment to supporting a fair and open Internet that enables discovery, innovation and choice. It is also a testament to the vast opportunity that Criteo can capitalize on as it prepares for the future of cookie-free advertising.

“Now is the time for a new brand identity and a new rallying cry, as we use our massive strength in data and technology to restore Criteo’s leadership within the advertising industry and set a tone. optimistic for the future of the open Internet, for everyone, “said Megan Clark, Managing Director of Criteo.

The new logo brings the two previously connected dots at the top right of the logo to the center of the new logo to better represent consumers and its customers, who are the centerpiece of the company’s product strategy to deliver the first platform of commerce and media in the world. The colon now includes an open space, beckoning both discovery and openness as the company invites its audience and balances a strong heritage, visualized with a bolder font, with modern capabilities. The visual changes were developed by the Criteo marketing team, in partnership with the creative and innovation agency Technology, Humans and Taste [THAT], who consulted on the positioning of the brand.

“When we say, ‘The future is wide open,’ we are talking about the tremendous possibilities that Criteo’s unique dataset offers to improve every customer experience on the open Internet,” said Todd parsons, Chief Product Officer at Criteo. “Cookies may go away, but we see this as an opportunity to evolve our product strategy to deliver more benefits than ever to consumers and our customers. “

To announce the new brand and share more details on its business transformation, Criteo is hosting a virtual Investor Day today, which includes:

  • Comments and presentations from the Criteo management team – The C-Suite meets to present the strategy, market opportunities, capabilities and positioning. More specifically, the day discusses the future of advertising and the company’s product roadmap to realize its vision of delivering richer experiences to every consumer.

  • Business Media Platform Strategy – Criteo re-introduces its suite of products that give marketers the ability to activate and measure ad campaigns and media owners the ability to sell their ad and promotion inventory, while leveraging a set of data that powers technology and sets Criteo apart in the industry.

  • Partner Panel – A four-person panel, moderated by Criteo’s Executive Managing Director for the EMEA region, who will discuss the business media opportunity and consist of key marketers and media owners across Criteo’s suite of solutions .

Bryan gildenberg, Senior Vice President, Commerce at Omnicom Retail Group, called Criteo’s renewed focus on commerce “a strategic step in the right direction”, adding: “Criteo has a unique opportunity to bridge the gap as the brand awareness and conversion merge. I am delighted to see what lies ahead for Criteo and I am delighted to work more closely with them. “

Criteo’s Virtual Investor Day takes place today, June 3 To 8:00 a.m. Eastern Time by webcast. Investor Day will be pre-recorded with an opportunity for a live Q&A. The event will be broadcast publicly and the replay will subsequently be available on Criteo’s Investor Relations website. For more information, please visit: https://criteo.investorroom.com/.

About Criteo
Criteo (NASDAQ: CRTO) is the global technology company that provides the world’s leading commerce media platform. 2,500 Criteo team members partner with more than 20,000 marketers and thousands of media owners around the world to activate the world’s largest business data set to improve business results. By fueling reliable and impactful advertising, Criteo brings richer experiences to every consumer while supporting a fair and open internet that enables discovery, innovation and choice. For more information, please visit www.criteo.com.

Criteo Investor Relations
Edouard Lassalle, SVP, Head of Market Relations & Capital Markets, [email protected]
Clemence vermersch, Director of Investor Relations, [email protected]

Criteo Public Relations
Jessica meyer, Director, Public Relations, Americas, [email protected]

Disclosure of forward-looking statements

This press release contains forward-looking statements, including our expectations regarding our market opportunities and prospects for future growth, as well as other statements that are not historical facts and involve risks and uncertainties that could cause a difference. substantial actual results. Factors that could cause or contribute to such differences include, but are not limited to: failure of our technology and our ability to innovate and respond to technological change, uncertainty regarding the scope and impact of COVID-19 pandemic on our employees, operations, revenue and cash flow, uncertainty regarding our ability to access a constant supply of internet advertising inventory and expand access to that inventory, including, without limit, the uncertainty regarding the timing and scope of the proposed changes and enhancements to the Chrome browser announced by Google, the investments in new business opportunities and the timing of such investments, if the anticipated benefits of the acquisitions materialize as expected, l ” uncertainty about international growth and expansion, the impact of competition, uncertainty about legislative developments regulatory or self-regulatory issues regarding data privacy issues and the impact of the efforts of other participants the ants of our industry to comply with them, the impact of consumer resistance to data collection and sharing , our ability to access data through third parties, the inability to improve our brand profitably, recent growth rates are not indicative of future growth, our ability to manage growth, potential fluctuations operating results, our ability to grow our customer base and the financial impact of maximizing non-APR revenues, as well as the risks associated with future opportunities and plans, including the uncertainty of expected future financial performance and results and risks detailed from time to time under the heading “Risk Factors” and elsewhere in the documents and reports of the Company to the S EC, including the Company’s Annual Report on Form 10-K filed with the SEC on February 26, 2021, and in subsequent quarterly reports on Form 10-Q as well as in future Company filings and reports. It is important to note that at this time, the COVID-19 pandemic continues to have a significant impact on Criteo’s business, financial condition, cash flow and results of operations. There are significant uncertainties about the duration and extent of the impact of the virus.

Except as required by law, the Company assumes no obligation or obligation to update any forward-looking statements contained in this press release as a result of new information, future events, changes in expectations or otherwise.

Criteo logo before and after

Criteo

Criteo

Cision

Cision

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SOURCE Criteo