(Bloomberg) – Golf’s most famous field keeper is raising capital for his fledgling clothing brand.
William Murray Golf, founded by “Caddyshack” star Bill Murray and his five brothers, raised over $ 1 million from a group including Chicago Cubs owner Tom Ricketts, tennis champion Andy Roddick and actor Ed Norton. This is the first round of investment for the clothing company, which launched late last year with the aim of bringing a light approach to a historically stifling industry.
The company’s designs include a polo shirt covered in whiskey cocktails and shorts with a camouflage pattern made of golf holes. There’s also a tartan bob, similar to the one Murray’s deranged Carl Spackler wore in the 1980 film. Fans can also have fun with the Moms Covered Polo Shirt.
Despite the well-documented struggles of the golf industry in the post-Tiger Woods era, it is still a $ 70 billion industry in the United States and the Murrays believe there is a place for a brand that don’t take yourself too seriously.
The Murray brothers, one of whom co-wrote Caddyshack, grew up playing golf in suburban Chicago, and Bill Murray may be the Most famous Cubs fan. The company sells a polo shirt designed to look like a Cubs jersey.
Earlier this year, William Murray Golf parted ways with Resignation Media, better known as the parent company of The Chive. Other investors in the brand include country singer Jake Owen, jewelry designer Kendra Scott, and actors Mark Paul-Gosselaar and Breckin Meyer.
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