Skip to main content

For Romita Mazumdar, founder and CEO of skincare brand Foxtale, getting started was not an event but a series of events.

“Things in my life almost happened organically, one leading to the next,” she says.

After college, Romita went to UCLA to pursue a bachelor’s degree in business economics and became interested in investment banking in freshman year herself. By her third year, she had found a full-time job at Bank of America.

“In 2018, when Flipkart was acquired by Walmart, it had one of the biggest impacts on my life. It was a big wake-up call for all of us in Silicon Valley. At that time, I was the only Indian in the bank and I was also evaluating the international opportunities between the London and Hong Kong offices, and they said, why don’t you come back and try to help set up this practice? t was then that I came to India,” says Romita.

Romita then worked as an investment analyst at A91 Partners in 2019.

“With this, I gained in-depth experience of the consumer market in India. I realized that the Indian market is not a white blanket. Every state behaves differently, every language represents its own differentiation, and there are different price levels. At the same time, we have a very ambitious generation; they use social media and understand what is happening abroad. They are very good at adaptability, but at the same time there is a value-conscious and for good reason,” she explains.

Romita ended up spending a lot of time in the Indian consumer market, developing a love for mainstream brands and a passion for psychoanalyzing consumer behavior, data, and more.

She decided to get into skincare within six months of starting out, guided by her conviction and clarity of purpose. As an entrepreneur, she believes that if you fit into a category that you understand as a user, that has a lot of power.

Having founded Foxtale in 2021 amid the pandemic came with its own set of pros and cons.

As she focused on the offer, the lockdown made it difficult for her to meet the manufacturer, with manufacturing and formulation taking place in Chennai. Thus, each time a new product was created, it took a week to reach her.

On addressing ingrained sexism in the industry, Romita says, “I’m very self-aware.”

“I’ve always been in situations where I was the only woman and I’ve been called out, sometimes with empathy and sometimes in a not-so-good way. But I’ve never felt a strong need to recognize myself as the only woman except that I’m a banker or I’m an investor. But the last year has changed that perspective a lot. I’m proud to be a woman entrepreneur because there are prejudices,” says- she.